Wakkytails
Blending Flavor, Culture, and Convenience
Wakkytails is a bold Nigerian cocktail brand serving a vibrant mix of ready-to-drink cocktails and mocktails, blending African flavor, street-smart style, and feel-good energy. With its base in Uyo, Nigeria, Wakkytails appeals to Gen Z and young Millennials who crave playful drinks with personality whether for events, personal chill time, or fun hangout.
Year
2024
Product Niche
Brand/Product Design
Client
Figma, Framer
Target Audience
Wakkytails speaks directly to a socially active, trend-savvy demographic, primarily women aged 19–30. They're the type who dress up for the weekend, curate playlists for every vibe, and love sharing aesthetic drinks on Instagram. The brand addresses their key needs: fast access, fun variety, stylish packaging, and easy ordering.
The Role of the Website
To match its offline growth with digital convenience, Wakkytails launched a website that acts as a virtual extension of the pub. The site allows users to:
Browse drinks by vibe, mood, or flavor
Learn about each cocktail’s ingredients and inspiration
Place direct orders for delivery or pickup
Explore seasonal drops, bundles, and smoothie add-ons
Stay connected to the brand’s creative side through curated playlists and event promos
Purchasing Experience
The website bridges the gap between in-store experience and digital engagement, making it easier for customers to explore, decide, and order without friction. It also sets the foundation for community growth, as loyal drinkers can now share links, subscribe to updates, and follow along as the brand evolves.
Wakkytails
Blending Flavor, Culture, and Convenience
Wakkytails is a bold Nigerian cocktail brand serving a vibrant mix of ready-to-drink cocktails and mocktails, blending African flavor, street-smart style, and feel-good energy. With its base in Uyo, Nigeria, Wakkytails appeals to Gen Z and young Millennials who crave playful drinks with personality whether for events, personal chill time, or fun hangout.
Year
2024
Product Niche
Brand/Product Design
Client
Figma, Framer
Target Audience
Wakkytails speaks directly to a socially active, trend-savvy demographic, primarily women aged 19–30. They're the type who dress up for the weekend, curate playlists for every vibe, and love sharing aesthetic drinks on Instagram. The brand addresses their key needs: fast access, fun variety, stylish packaging, and easy ordering.
The Role of the Website
To match its offline growth with digital convenience, Wakkytails launched a website that acts as a virtual extension of the pub. The site allows users to:
Browse drinks by vibe, mood, or flavor
Learn about each cocktail’s ingredients and inspiration
Place direct orders for delivery or pickup
Explore seasonal drops, bundles, and smoothie add-ons
Stay connected to the brand’s creative side through curated playlists and event promos
Purchasing Experience
The website bridges the gap between in-store experience and digital engagement, making it easier for customers to explore, decide, and order without friction. It also sets the foundation for community growth, as loyal drinkers can now share links, subscribe to updates, and follow along as the brand evolves.
Wakkytails
Blending Flavor, Culture, and Convenience
Wakkytails is a bold Nigerian cocktail brand serving a vibrant mix of ready-to-drink cocktails and mocktails, blending African flavor, street-smart style, and feel-good energy. With its base in Uyo, Nigeria, Wakkytails appeals to Gen Z and young Millennials who crave playful drinks with personality whether for events, personal chill time, or fun hangout.
Year
2024
Product Niche
Brand/Product Design
Client
Figma, Framer
Target Audience
Wakkytails speaks directly to a socially active, trend-savvy demographic, primarily women aged 19–30. They're the type who dress up for the weekend, curate playlists for every vibe, and love sharing aesthetic drinks on Instagram. The brand addresses their key needs: fast access, fun variety, stylish packaging, and easy ordering.
The Role of the Website
To match its offline growth with digital convenience, Wakkytails launched a website that acts as a virtual extension of the pub. The site allows users to:
Browse drinks by vibe, mood, or flavor
Learn about each cocktail’s ingredients and inspiration
Place direct orders for delivery or pickup
Explore seasonal drops, bundles, and smoothie add-ons
Stay connected to the brand’s creative side through curated playlists and event promos
Purchasing Experience
The website bridges the gap between in-store experience and digital engagement, making it easier for customers to explore, decide, and order without friction. It also sets the foundation for community growth, as loyal drinkers can now share links, subscribe to updates, and follow along as the brand evolves.