When I joined Maalexi, the company was operating at the center of a fragile ecosystem. GCC countries import over 85% of their food supply, representing roughly $60B annually in cross-border trade. Every shipment involves multiple currencies, unverified counterparties, regulatory exposure, and perishable goods.

Finding jobs online often feels cold and transactional. YourWorkBuddy’s (YWB) mission was to create a platform that feels like a buddy, someone who smooths the process, reduces friction, and makes work connections feel less daunting.

Using artificial intelligence, Masomo AI tailors educational content to each student's unique pace, guiding them through adaptive learning paths and equipping educators with clear, actionable insights for student growth.